CONVERSION FORMULA

Are You Really Converting As Well As You Think?

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Your conversion rate isn’t just a statistic—it’s the heartbeat of your business. Are you fully tapping into your potential, or missing out on revenue? Many think they are, but the data says otherwise.

The Conversion Formula:


CTA Conversion = S + T + V

This formula indicates the probability of a prospect responding to a call-to-action (CTA), influenced by three key elements:

Solution (S), Trust (T), and Value (V).

Explanation:

  • Solution (S): The extent to which you identify and resolve the prospect's pain points, fears, and frustrations with a customized solution.

    • The solution accounts for 25% of the total equation.

  • Trust (T): represents the confidence your brand instills through its professionalism, credibility, and reliability.

    • Trust accounts for 50% of the overall equation, making it the most critical factor in consumer purchasing decisions.

  • Trust Factor #1: First Impression – Do you present yourself as confident and professional when interacting with customers?

  • Trust Factor #2: Time Investment – Do you dedicate enough time to connect with customers, build rapport, and share valuable knowledge and expertise?

  • Trust Factor #3: Social Validation – Do you have testimonials, case studies, and referrals that reassure potential clients that others like them have worked with you and had positive experiences?

  • Value (V): refers to how appealing your lead magnet, trial offer, or initial engagement appears to potential customers, motivating them to take action. A well-defined and compelling Unique Selling Proposition (USP) is essential at this stage.

    • Value accounts for 25% of the overall equation.

When these factors are in perfect harmony, your conversion rates will increase significantly.

But how effectively are you executing in each area?

This assessment will help you find out.


Conversion Formula Assessment Guidelines:


Begin by evaluating yourself on each question using a scale of 1 to 5, with 5 being the highest score. Your total score will indicate how effectively you convert prospects into customers.

The Call to Action (CTA) refers to the next step you encourage a lead to take in their buying journey. In the initial stages, this is often a lead magnet, but it can also include actions like booking a call, opting in, joining your community, scheduling an estimate, or signing up for a trial or demo.

This formula applies to every stage of your sales funnel and overall conversion strategy.

Conversion Formula Assessment

Solution (S)

Do I clearly identify the prospect's main pain points?
Do I demonstrate a deep understanding of the prospect’s industry and challenges?
Do I connect the solution directly to the prospect's goals?
Do I leave the prospect with a strong sense of confidence in our solution?
Do I know the three hot buttons of my client and directly address them with my solution?

Trust (T)

Do I ensure that all client-facing materials (emails, proposals, etc.) are polished and professional?
Does our branding consistently convey trustworthiness and reliability?
Do I make a strong and positive first impression on the prospect?
Do I provide valuable content or collateral that keeps the prospect engaged over time?
Do I ensure that each interaction with the prospect is meaningful and adds value?
Do I follow up consistently to maintain the prospect's interest and trust?
Do I actively use testimonials or case studies to reinforce trust?
Do I leverage social proof (reviews, testimonials) to alleviate any doubts the prospect may have?
Do I highlight relevant referrals or endorsements from satisfied clients?
Do I consistently deliver on promises and meet or exceed the prospect’s expectations?

Value (V)

Does the lead magnet directly address the three hot buttons that are tied to my USP?
Does the lead magnet offer unique insights or solutions that the prospect likely cannot find elsewhere?
Is the lead magnet designed to be easily consumed and actionable within a short period?
Does the lead magnet build credibility by showcasing expertise or authoritative knowledge?
Does the lead magnet provide a clear and compelling call to action that guides the prospect to the next step?



Call to Action (Why You Should Reach Out):

Not satisfied with your score? You’re not alone—many businesses face challenges in optimizing their conversion strategies.

The best part?

There are effective solutions to improve your results, and I’m here to guide you.

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Quick Links

  • Home

  • Coach Bio

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  • Contact

  • Newsletter

  • Tools & Tips

Services

  • Small Business Group Coaching

  • Entrepreneurial Growth Course

  • Business Succession Coaching

  • Executive Coaching Program

  • Strategy Plan Coaching

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  • Communications Breakthrough

  • Sales Training

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Copyright 2024 . All rights reserved. Privacy Policy